Usability Analysis & Research

Usability Analysis & Research

One of the biggest problems that users face when going online is frustration. Often website visitors can’t find what they want, in the way they want and this leads to them leaving the site before they’ve even had a chance to look around. Where will they go next? Most probably to your competitors. Why do users suffer frustration? It’s because the website isn’t usable enough or isn’t designed in the correct way.

By conducting usability research on your website, you significantly reduce the chances of your website failing. Usability research helps to identify how your potential website visitors use your website, and where areas can be improved. Some common problem areas for website usability include:

  • Navigation that is confusing
  • Slow download times for pictures and graphics
  • Long times in accomplishing tasks
  • Difficulty in learning the interface quickly
  • Difficulty remembering the interface on return visits
  • Lack of satisfaction in the design of the system
  • Frequent errors

By using our website usability analysis services you can:

  • Improve the flow of your navigation
  • Lessen download times for pictures and graphics
  • Shorten the length of time it takes to accomplish tasks
  • Present an easy-to-use interface
  • Generate repeat visits
  • Eliminate errors
  • Decrease the cost of customer support
  • Reduce maintenance costs

If you would like to improve the usability of your website or would like to carry out some website usability research we can help. We would be happy to discuss your website needs to see how we can help. Please contact us.

 

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